Question: Which report summarizes ad performance by campaign for a selected date range and provides information on metrics campaign by campaign?
- Advertised product report
- Campaign report
- Targeting report
Explanation
Campaign report summarizes advertising performance at the campaign level for a selected date range. It helps compare metrics campaign by campaign, including spend, clicks, sales, and efficiency indicators. This report is useful for reviewing overall campaign health before moving into product-level or target-level analysis. It supports budget and optimization decisions because performance is organized by campaign structure.
Why the other options are incorrect
Advertised product report focuses on performance by advertised ASIN, not campaign-by-campaign summary.
Targeting report shows performance by keywords, product targets, or other targets, not the overall campaign summary.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/solutions/products/sponsored-products
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