Question: Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?
- Running shoes
- Sneakers
- Hiking shoes
Explanation
Average cost per click shows the average amount spent for each ad click. The best-performing product or keyword is the one with the lowest aCPC in the report because it generated clicks at the lowest average cost. This metric is calculated by dividing spend by clicks. A lower aCPC can help improve traffic efficiency when click quality remains relevant.
Why the other options are incorrect
Running shoes has a higher aCPC, so it is less efficient for click cost.
Sneakers has a higher aCPC than the best-performing option in the report.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/advertising-budget
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