Question: An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?
- Create a 40 second video
- Create a 15-20 second video
- Feature the product at the end of the video
or
- Showcase the brand logo at the beginning of the video
- Showcase the product at the beginning of the video
- Showcase a detailed description of each product in the product
Explanation
Sponsored Brands video creative should be brief, clear, and focused on quickly capturing shopper attention. Amazon Ads recommends keeping videos concise, with 20 seconds or less highly recommended, which supports a 15–20 second creative length. Showing the product at the beginning helps shoppers immediately understand what is being advertised. This is especially important for newly launched products because early product visibility connects the video to shopper intent and product discovery.
Why the other options are incorrect
40 second video is less efficient because Amazon Ads recommends keeping Sponsored Brands video brief, with 20 seconds or less highly recommended.
Product at the end delays the most important visual cue and weakens early shopper relevance.
Brand logo at the beginning is less effective because Amazon Ads recommends waiting until later to include the brand name or logo.
Detailed description can overload the video and reduce focus on quick product discovery.
Source for verification
https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.