Question: An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?
- Create a 2-minute video showcasing the products
- Showcase the brand logo throughout the video
- Use a call-to-action button at the beginning of the video
Explanation
Maintaining the brand logo throughout the video helps reinforce brand presence during a Sponsored TV ad experience. Streaming TV viewers may not watch every second with the same level of attention, so consistent visual branding supports stronger recognition. Amazon Ads video guidance emphasizes clear brand identification through the logo, product, or brand name. This improves recall because the advertiser remains identifiable across the full creative.
Why the other options are incorrect
2-minute video is too long for Sponsored TV creative best practices and can reduce message clarity.
Call-to-action button is not the strongest opening element because brand identification should remain clear throughout the video.
Source for verification
https://advertising.amazon.com/library/guides/streaming-tv-ads
https://advertising.amazon.com/resources/ad-specs/dsp/video/streaming-tv-prime-video-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.