Question: Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?
- Contextual Targeting
- Keyword Targeting
- Product Targeting
Explanation
Product targeting lets advertisers target specific products, categories, or ASINs that are relevant to the advertised product. For video ads in sponsored ads, this strategy helps place the creative in shopping contexts connected to complementary or competing products. Targeting specific ASINs supports tighter control than broad audience or keyword-based reach. This is useful when the advertiser wants video creative to appear near products with related shopper intent.
Why the other options are incorrect
Contextual Targeting uses shopping context signals, but it is not the specific targeting strategy for selecting individual ASINs.
Keyword Targeting targets shopper search terms, not specific product detail pages or ASINs.
Source for verification
https://advertising.amazon.com/library/guides/targeting-with-sponsored-products
https://advertising.amazon.com/solutions/products/sponsored-brands
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