Question: You want to identify keyword performance by ad placement to gather insights on impressions and clicks. Which report will provide you with the required advertising metrics?
- Search term report
- Targeting report
- Keyword placement report
Explanation
Keyword placement report provides performance by keyword and ad placement, making it the right report for reviewing impressions and clicks across placements. It helps show how keywords perform in locations such as top of search, rest of search, and product pages. This placement-level view supports optimization decisions for bids and placement adjustments. It is more specific than general targeting or search term analysis because it connects keyword results directly to where the ad appeared.
Why the other options are incorrect
Search term report shows shopper search terms that generated ad activity, but it does not primarily organize keyword performance by placement.
Targeting report shows performance for targets such as keywords or products, but it does not provide the placement-level keyword view required here.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/solutions/products/sponsored-products
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