Question: Which sponsored ads video product uses contextual targeting to promote products?
- Sponsored Display video ads
- Sponsored Brands video ads
- Sponsored TV
Explanation
Sponsored Display video ads can use contextual targeting to promote products in relevant shopping and browsing contexts. This helps advertisers reach shoppers based on products or categories related to the advertised item. Contextual targeting supports consideration because the ad appears where shopper interest is already connected to similar or complementary products. Video creative can then demonstrate product value while remaining aligned with the surrounding context.
Why the other options are incorrect
Sponsored Brands video ads use keyword and product targeting in Amazon shopping results, not contextual targeting as the core strategy.
Sponsored TV is built for streaming TV reach, not contextual product promotion in display placements.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/resources/ad-specs/sponsored-display-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.