Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?

Here is the answer of the question: Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?

• Increase bids on these products if they have high sales
• Make no bid adjustments as they will have no effect on this
• Decrease bids on these products to help reduce ACOS

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