Question: Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.
- False
- True
Explanation
Bid optimization allows Amazon Ads to adjust bids toward the selected campaign objective. For Sponsored Display, optimization can focus on outcomes such as viewable impressions, page visits, or conversions. This helps align bidding behavior with the performance goal selected during campaign setup. The selected optimization strategy influences how the campaign competes for placements and uses budget.
Why the other options are incorrect
False is incorrect because bid optimization can be selected based on different performance goals.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/library/guides/sponsored-display-best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.