Question: You want to identify keywords that perform better on certain placements in order to adjust your bids and expand your targets. Which report will provide you with the required advertising metrics?
- Targeting report
- Keyword placement report
- Placement report
Explanation
Keyword placement report shows keyword performance broken down by ad placement. This helps identify which keywords perform better in placements such as top of search, rest of search, or product pages. The report supports bid adjustments because it connects keyword results with where the ad appeared. It also helps expand targeting by revealing keyword-placement combinations with stronger delivery or engagement.
Why the other options are incorrect
Targeting report shows target-level performance, but it does not provide the required keyword-by-placement view.
Placement report shows placement performance, but it does not isolate keyword performance by placement.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/solutions/products/sponsored-products
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