Question: An advertiser wants to add video to their Sponsored Display campaign to showcase the use of their products. What is an example of a best practice they should follow when creating a video ad?
- Show the product in the first three seconds of the video
- Show the brand logo at the beginning of the video
- Show the product benefits at the end of the video
Explanation
Sponsored Display video creative should make the advertised product clear immediately so shoppers understand the product and use case before attention drops. Early product visibility helps align the creative with the shopper context created by the campaign targeting. Showing the product in use also supports stronger relevance because the ad demonstrates how the product fits a customer need. This improves the chance that video engagement leads to product exploration or conversion activity.
Why the other options are incorrect
Brand logo supports recognition, but it should not replace immediate product visibility in a product-use video.
Product benefits should appear early enough to influence shopper interest, not be delayed until the end.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/resources/ad-specs/sponsored-display-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.