Question: An advertiser is running a Sponsored Products campaign and wants to offer a 50% discount on their products. Which deal should they offer on the ad campaign to sell their products?
- Subscribe & Save
- Best Deals
- Deals cannot be added to sponsored ads campaign
Explanation
Best Deals are suitable when the advertiser wants to promote a limited-time discount offer through sponsored ads. A 50% discount is a deal-based promotion, so it fits a campaign objective focused on selling discounted products. Sponsored ads can help increase visibility for products with active deals by making the offer more noticeable to shoppers. This supports conversion because the creative can highlight a clear price incentive during the shopping journey.
Why the other options are incorrect
Subscribe & Save is designed for recurring purchases, not a one-time 50% discount promotion.
Deals cannot be added is incorrect because sponsored ads can promote products with eligible active deals.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
https://advertising.amazon.com/library/guides/sponsored-products-best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.