Question: Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?
- Showcase the brand name at the beginning of the video
- Showcase the product at the beginning of the video
- Showcase the brand logo at the beginning of the video
Explanation
Showing the product immediately helps Sponsored Brands video connect the creative to shopper intent within the first moments of the ad. Amazon Ads recommends making the product visible early because video ads may appear in fast-moving shopping contexts. A product-first opening helps shoppers quickly understand what is being advertised before additional benefits or branding appear. This improves creative relevance and supports stronger engagement with the advertised item.
Why the other options are incorrect
Brand name can support recognition, but it should not replace early product visibility in the video opening.
Brand logo can reinforce branding, but it is less important than showing the advertised product first.
Source for verification
https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video
https://advertising.amazon.com/library/guides/sponsored-brands-video-best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.