Question: Which of the following reports can you use to measure the overall performance of Sponsored Products?
- Performance Over Time
- Attributed purchases
- Matched target
Explanation
Performance Over Time is used to review Sponsored Products results across a selected date range. It helps measure overall campaign trends by showing metrics such as impressions, clicks, spend, sales, and orders over time. This report is useful for identifying whether performance is improving, declining, or changing after campaign adjustments. It supports broader optimization decisions because it focuses on time-based campaign performance rather than one narrow attribution detail.
Why the other options are incorrect
Attributed purchases measures purchase activity linked to ads, but it is not the overall time-based performance report.
Matched target shows which shopper search terms or product targets matched ads, but it is mainly used for targeting analysis.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/solutions/products/sponsored-products
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