Question: Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase traffic on their product detail page?
- Display product ASIN
- Add a 'Shop Now' button
- Add a unique headline
Explanation
A clear call-to-action helps move shoppers from the ad to the product detail page. For Sponsored Display, traffic-focused creative should make the next step obvious and easy to take. A direct shopping action reduces friction after the ad impression and supports product exploration. This is especially useful when the campaign goal is to increase detail page visits rather than only awareness.
Why the other options are incorrect
Display product ASIN may identify the advertised product, but it does not create a clear action path to the product detail page.
Unique headline can improve message clarity, but it is less direct than a call-to-action for driving product detail page traffic.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/library/guides/sponsored-display-best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.