Question: An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?
- Review the campaign every two weeks
- Do not reallocate budget
- Review the campaign once a month
Explanation
Reviewing the campaign every two weeks supports better budget optimization because performance trends can change as shoppers interact with ads. Regular review helps identify whether spend should be increased for stronger-performing products or reduced for weaker-performing ones. This cadence gives enough time to collect meaningful data without waiting too long to act on budget inefficiencies. It also helps keep campaign spend aligned with sales, clicks, and conversion performance.
Why the other options are incorrect
Do not reallocate budget prevents spend from shifting toward better-performing products or campaigns.
Once a month may delay optimization because budget issues can continue for too long before being corrected.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/sponsored-products-best-practices
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