Question: Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?
- Automatic Targeting
- Targeting strategy cannot be applied to products within an ad group
- Manual Targeting
Explanation
Manual targeting lets advertisers choose specific keywords or product targets for the products in an ad group. The selected keywords apply to all advertised products within that ad group, so products should be closely related. This gives advertisers more control over shopper queries, bids, and optimization decisions. It is useful when the advertiser already knows which keywords are relevant to the product group.
Why the other options are incorrect
Automatic Targeting uses Amazon Ads to match ads to relevant shopper queries and products instead of requiring selected keywords.
No ad group targeting strategy is incorrect because targeting can be applied at the ad group level.
Source for verification
https://advertising.amazon.com/library/guides/targeting-with-sponsored-products
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