Question: Which of the following reports can you use to measure the overall performance of Sponsored Display?
- Search term
- Budget
- Matched target
Explanation
Matched target report helps measure Sponsored Display performance by showing results for the targets used in the campaign. It can be used to review how different targets contribute to delivery and engagement metrics. For Sponsored Display, this report supports optimization by identifying which matched targets are driving stronger campaign results. It is more relevant for overall Sponsored Display performance than reports focused only on shopper search terms or budget settings.
Why the other options are incorrect
Search term is mainly used for shopper query analysis and is not the best report for overall Sponsored Display performance.
Budget helps review spend limits, but it does not provide matched target performance insights.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/library/guides/measure-improve-campaigns
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