Question: An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?
- Create a 10 second brief video with a headline and brand logo
- Create a 30 second detailed video
- Do not include captions in the video
Explanation
A brief Sponsored Display video ad helps shoppers understand the product quickly without delaying the main message. Including a headline gives the creative clear context, while a brand logo reinforces recognition. Short video creative is especially useful in display environments where attention can be limited. This format supports stronger engagement by making the product, brand, and message easy to understand.
Why the other options are incorrect
30 second detailed video can reduce focus because longer creative may delay the key product message.
No captions is incorrect because captions help communicate the message when video plays without sound.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/resources/ad-specs/sponsored-display-video
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