Question: KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?
- Don’t use captions in the video to avoid distraction
- Include a headline and brand logo in the video
- Create the video in a single language
Explanation
A headline and brand logo help viewers understand the advertiser and message while watching Sponsored Display video creative. Amazon Ads recommends these elements because they reinforce brand identity and can improve recall after exposure. Sponsored Display video can showcase products in action, so the creative should make both the product and brand easy to recognize. This supports stronger campaign performance by making the video clearer, more memorable, and more relevant to shoppers.
Why the other options are incorrect
No captions is incorrect because captions help communicate the message when video plays without sound.
Single language may be useful for a specific market, but it is not the key creative best practice for improving Sponsored Display video performance.
Source for verification
https://advertising.amazon.com/library/guides/display-ads-video-creative
https://advertising.amazon.com/resources/whats-new/sponsored-display-video-creative
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.