Question: Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads products is best suited to help them reach their business goal?
- Sponsored ads video products cannot be used to drive awareness
- Sponsored TV
- Sposnored Products
Explanation
Sponsored TV is suited for awareness goals because it helps advertisers reach audiences through streaming TV content. Digital camera accessories can benefit from this format because video can introduce complementary products before shoppers are ready to purchase. This product supports broad reach and brand visibility across streaming environments. It is more aligned with awareness than search-based ad formats focused on immediate shopping intent.
Why the other options are incorrect
Cannot be used to drive awareness is incorrect because sponsored ads video products can support upper-funnel awareness goals.
Sponsored Products is primarily used to promote individual product listings in shopping placements, not streaming TV awareness.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-tv
https://advertising.amazon.com/library/guides/streaming-tv-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.