Question: If Jack & Jill's business goal is to increase sales, which advertising metrics will help them measure performance?
- Sales
- Click-through rate
- Clicks
Explanation
Sales directly measures the revenue generated from advertised products, which aligns with a business goal focused on increasing purchases. In Amazon Ads reporting, sales-based performance can be reviewed alongside advertising cost of sales to understand how efficiently ad spend produces revenue. This metric is more outcome-focused than engagement signals because it reflects completed purchase activity. It helps determine whether campaign targeting, bids, and advertised products are contributing to commercial growth.
Why the other options are incorrect
Click-through rate measures ad engagement, not completed purchase revenue.
Clicks measures shopper interaction with ads, but it does not confirm that sales were generated.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
https://advertising.amazon.com/library/guides/advertise-your-products-on-amazon
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.