Question: Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
- Postal code
- Age
- Gender
- Location
- Occupation
Explanation
Demographic targeting in Google Display Ads allows advertisers to narrow their audience based on characteristics such as gender and age. These two data points help refine the targeting to reach users more likely to be interested in the ad content, ensuring that the ad is shown to the most relevant audience.
Why the other options are incorrect
A) Postal code is part of location targeting, not demographic targeting.
D) Location targeting is separate from demographic targeting, which focuses on personal attributes rather than geographic information.
E) Occupation is not directly available as a targeting option in Google Ads demographic targeting.
Source for verification
https://support.google.com/google-ads/answer/2453991
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Certification" page.