A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.

Here is the answer of the question: A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.

• Tailors bids to each machine, using relevant signals present at auction time.
• Algorithmically helps set the appropriate bid for each and every auction.
• Considers new and old signals to evaluate repeat user intent.
• Alleviates the strain on marketing resources by creating manual tasks.

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