Question: Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
Explanation
Custom Affinity audiences are ideal for targeting a niche market like Amy's goldfish training materials. This option allows her to define specific audience characteristics based on interests, hobbies, and other factors, making it perfect for reaching people who are interested in a specialized topic, even if it's a niche market.
Why the other options are incorrect
A) Standard remarketing targets users who have previously interacted with her website, which is more focused on re-engagement rather than building brand awareness in a new market.
B) Dynamic remarketing focuses on showing ads based on previous interactions with specific products, making it more suitable for encouraging conversions rather than awareness.
D) Affinity audiences target broader interest groups, which might be too general for a niche market like goldfish training.
Source for verification
https://support.google.com/google-ads/answer/2471188
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