Question: What are two ways Google Ads can fuel your business goals? (Choose two.)
- Increase online, in-app, in-person, and over-the-phone sales.
- Enable premium membership subscriptions.
- Reach more users by placing ads on all search engines.
- Get more of the right people to visit your website.
- Cap the number of ads you pay for, based on your business.
Explanation
The advertising platform is engineered to drive measurable conversions across various channels by capturing user intent during active searches or network browsing. By utilizing specific audience targeting segments and precise keyword matching, the system directs highly qualified traffic directly to designated landing pages. This multi-channel approach allows businesses to track and optimize for physical store visits, application downloads, direct calls, and digital transactions simultaneously. The comprehensive network architecture aligns promotional delivery with specific revenue and traffic objectives to maximize overall return on ad spend.
Why the other options are incorrect
Premium membership subscriptions are business monetization models managed externally on a website's internal infrastructure rather than being directly enabled or hosted by the advertising platform itself.
Placing ads on all search engines is impossible because the platform strictly distributes inventory across its proprietary search network and specific partnered sites, excluding competitor search engines.
Capping paid ads is not a functional system mechanism because financial limits are controlled strictly through the campaign's daily budget and automated bidding constraints rather than a fixed inventory volume restriction.
Source for verification
https://support.google.com/google-ads/answer/1704410
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Certification" page.