Question: Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- Retention-focused bidding
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
Explanation
Conversion-focused bidding is the most suitable automated bidding strategy for maximizing specific user actions after the click. This strategy optimizes bids to increase the likelihood of users completing desired actions, such as purchases or sign-ups, directly after interacting with the ad. It ensures that the campaign is focused on driving conversions, which aligns with Marie’s goal.
Why the other options are incorrect
Retention-focused bidding is designed to target users who have already interacted with the brand and is focused on encouraging repeat engagement, not maximizing conversions.
Awareness-based bidding focuses on increasing visibility and brand awareness, which is not aligned with driving post-click actions.
Consideration-focused bidding aims to drive user interest and engagement but does not specifically optimize for conversions.
Source for verification
https://support.google.com/google-ads/answer/6167122
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