Question: Which of these companies would be ready to start a Google App campaign focused on in-app actions?
- An education company with a large app user base that's assigned values to the specific actions that users take within the app.
- A fitness company with a large website user base that's about to launch its new app.
- A travel company with a large app user base that hasn't yet set values for the key actions that users take within the app.
- A finance company with a small app user base that wants to drive additional app installs.
Explanation
Before setup, the campaign objective should be clear so App campaigns can optimize toward the right outcome. The selected goal determines whether the campaign focuses on installs, in-app actions, or value from existing users. A defined goal also guides bidding, budget, measurement, and creative planning. Without a clear objective, Google Ads automation has no meaningful performance target to optimize against.
Why the other options are incorrect
User feedback Feedback can improve the app experience, but it is not the first setup requirement for App campaigns.
Competitor research Competitive research may provide context, but it does not define the campaign’s optimization goal.
Asset library Creative assets are important, but they should be prepared after the campaign goal is defined.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.