An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

  • She prefers to offer minimal input and relies on automated solutions.
  • She wants to deliver both Search and Display ads from the same campaign.
  • She wants the same level of results without managing the campaigns.
  • She prefers more control over all aspects of her Display campaigns.
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