Question: A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
- Keyword examples
- Creative assets
- Example placements
- Budget amount
Explanation
To create a Display campaign, the retailer must supply a budget amount to define how much they are willing to spend on the campaign and creative assets (such as images, headlines, and descriptions) to visually represent their business. These two inputs are essential for setting up and running the campaign.
Why the other options are incorrect
A) Keyword examples are not required for Display campaigns, as they rely more on audience targeting and placements rather than keywords.
C) Example placements are optional in a Display campaign. While you can manually choose placements, Google can also automatically select relevant placements based on the targeting and goals.
Source for verification
https://support.google.com/google-ads/answer/6167122
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Certification" page.