Question: What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
- Parents of infants
- Golf enthusiasts
- Men and women, ages 35 to 44
- People looking to buy a car
- TV comedy fans
Explanation
Affinity segments are designed to reach users based on their sustained passions, habits, and long-term interests. The system builds a holistic profile of an individual's lifestyle by analyzing their consistent browsing behavior across the network. By leveraging these established profiles, advertisers can effectively target specific lifestyle categories, such as dedicated sports followers or regular consumers of specific entertainment genres. This targeting method prioritizes deep-seated hobbies and viewing preferences rather than immediate purchase intent or basic physical traits.
Why the other options are incorrect
Parental status targeting is a life stage classification managed through detailed demographics rather than being a hobby or passion-based interest group.
Age and gender brackets represent standard demographic targeting, categorizing users purely by physical traits instead of their personal lifestyles.
Active auto shoppers demonstrate immediate, temporary purchase intent, which is exclusively captured by in-market segments rather than long-term interest profiles.
Source for verification
https://support.google.com/google-ads/answer/2497941
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Certification" page.