Question: Loretta is the advertising director for a large meal-kit company. She's setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
- It allows her to reach over 90% of global internet users across millions of apps and websites.
Explanation
The Google Display Network operates as a massive ecosystem comprising millions of websites, news pages, blogs, and proprietary properties like YouTube and Gmail. By utilizing this extensive infrastructure, campaigns can deliver promotional messaging to an overwhelming majority of all internet-connected individuals worldwide. This unparalleled scale ensures that advertisers can build widespread brand awareness far beyond the limitations of standard search engine result pages. The platform's automated systems continuously evaluate this immense global inventory to match specific audience segments with the most contextually relevant placements.
Why the other options are incorrect
Reaching 90% of local users severely understates the platform's scale by artificially restricting the geographic scope to specific localized territories.
Reaching 75% of regional users incorrectly reduces both the true user penetration percentage and the total volume of available publisher inventory.
Reaching 75% of national users underestimates the total audience capture rate while imposing an inaccurate geographic boundary on the system's overall reach.
Source for verification
https://support.google.com/google-ads/answer/2404190
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Certification" page.