Question: Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?
- Search
- Shopping
- Display
- Video
Explanation
The Google Display Network is designed to build brand awareness and drive "top-of-funnel" visibility by proactively reaching potential customers as they browse the web. Unlike other campaign types that wait for a user to perform a specific action, Display uses interest-based targeting to identify users who enjoy specialized activities like hiking and rock climbing based on their long-term browsing habits. By placing visual advertisements on over two million websites, news pages, and blogs, a manufacturer can achieve massive scale and introduce their products to a highly relevant audience before those individuals even begin a formal search.
Why the other options are incorrect
Search campaigns require users to actively type in specific keywords, making them highly effective for capturing existing demand but less efficient for broad brand exposure to new audiences.
Shopping campaigns are product-centric and typically appear for high-intent transactional queries, focusing on immediate sales rather than building general brand recognition across various publications.
Video campaigns are powerful for engagement but are localized primarily within video-sharing platforms like YouTube, whereas Display offers a broader reach across a diverse ecosystem of niche hobbyist websites and apps.
Source for verification
https://support.google.com/google-ads/answer/2404190
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Certification" page.