Question: According to LinkedIn, what are 2 ways to improve your targeting strategy?
- Reach and relevance
- Impressions and clicks
- Awareness and conversion
Explanation
LinkedIn recommends improving targeting by balancing reach and relevance. Reach helps ensure the audience is large enough to deliver impressions. Relevance helps ensure the selected audience is likely to engage with the content. A strong targeting strategy avoids being too broad or too narrow by managing both factors together.
Why the other options are incorrect
Impressions and clicks This is incorrect because these are performance metrics, not the two targeting strategy dimensions LinkedIn identifies.
Awareness and conversion This is incorrect because these are funnel outcomes or campaign goals, not targeting strategy dimensions.
Source for verification
https://www.linkedin.com/help/lms/answer/a421044
https://www.linkedin.com/help/lms/answer/a417950
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.