Question: LinkedIn recommends that you start low and optimize to find your ideal bid.
- TRUE
- FALSE
Explanation
LinkedIn recommends using maximum delivery or following the platform’s bid recommendations. A low bid can make an ad set less competitive in the LinkedIn ad auction. When manual bidding or cost cap is used, LinkedIn provides bid suggestions to guide an effective starting point. The correct approach is to begin with competitive bidding guidance, then optimize based on delivery and results.
Why the other options are incorrect
TRUE This is incorrect because LinkedIn warns that bids set too low may limit competitiveness and delivery.
Source for verification
https://www.linkedin.com/help/lms/answer/a422123
https://www.linkedin.com/help/lms/answer/a421112
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.