Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?

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Here is the answer of the question: Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?

  • Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
  • Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR
  • Run the creative she likes best
  • Run each creative in separate campaigns, targeting separate audiences

The above question is related to “LinkedIn Marketing Solutions Fundamentals Certification Exam“. You can find all the updated questions and answers related to to “LinkedIn Marketing Solutions Fundamentals Certification Exam” on the “LinkedIn Marketing Solutions Fundamentals Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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