Question: Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
- Video views
- Website conversions
- Brand awareness
- Job applicants
- Website visits
- Lead generation
- Engagement
Explanation
In Campaign Manager, consideration objectives are used to encourage members to learn more and interact with the brand. Website visits drives traffic to a destination such as a website or landing page. Engagement encourages interactions such as reactions, comments, shares, follows, or clicks. Video views optimizes delivery toward members likely to watch video content.
Why the other options are incorrect
Website conversions This is incorrect because it belongs under conversion-focused objectives.
Brand awareness This is incorrect because it belongs under awareness objectives.
Job applicants This is incorrect because it belongs under conversion-focused hiring objectives.
Lead generation This is incorrect because it belongs under conversion objectives using Lead Gen Forms.
Source for verification
https://www.linkedin.com/help/lms/answer/a423051
https://www.linkedin.com/help/lms/answer/a424319
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.