Question: Which factors does LinkedIn consider when determining auction winners? Select all that apply.
- Vertical
- Competitive bid
- Quality score
- None of these
- High click through rate (CTR)
Explanation
LinkedIn’s ad auction determines delivery using the advertiser’s bid and the ad’s relevance. The relevance component reflects the likelihood that members will interact with the ad. Signals such as click-through rate (CTR), comments, likes, shares, ad content, targeting, and page context can affect relevance. A stronger relevance signal can help improve auction competitiveness without relying only on a higher bid.
Why the other options are incorrect
Vertical This is incorrect because industry category is not identified as a direct auction-winning factor.
None of these This is incorrect because LinkedIn uses bid and relevance signals in the ad auction.
Source for verification
https://www.linkedin.com/help/lms/answer/a501530
https://www.linkedin.com/help/lms/answer/a420561
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.