Question: What time zone do LinkedIn Ads use?
- Universal Time Coordinated (UTC)
- Eastern Standard Time (EST)
- Pacific Standard Time (PST)
- Greenwich Mean Time (GMT)
Explanation
LinkedIn Ads reporting uses Universal Time Coordinated (UTC). This can cause campaign activity, impressions, and clicks to appear differently from local time-zone expectations. Ad set end dates also follow UTC timing, ending at 11:59 p.m. UTC on the selected date. Using UTC creates a consistent reporting and scheduling standard across regions.
Why the other options are incorrect
Eastern Standard Time This is incorrect because LinkedIn Ads do not use EST as the standard reporting time zone.
Pacific Standard Time This is incorrect because LinkedIn Ads do not use PST as the standard reporting time zone.
Greenwich Mean Time This is incorrect because LinkedIn identifies Universal Time Coordinated (UTC) as the ad reporting time standard.
Source for verification
https://www.linkedin.com/help/lms/answer/a420851
https://www.linkedin.com/help/lms/answer/a427004
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.