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Which targeting attributes are inferred?

Which targeting attributes are inferred?

Question: Which targeting attributes are inferred?

  • Interests and Traits
  • Demographics
  • Education
  • Job Experience
  • Language
  • Company
  • Location

Explanation

Demographics in LinkedIn targeting includes member age and member gender. LinkedIn describes member age as an estimate based on profile information. LinkedIn also describes member gender as inferred from profile information. These attributes are not entered as direct targeting declarations in the same way as profile-based professional attributes.

Why the other options are incorrect

Interests and Traits This category is based on member interests, traits, groups, or actions, not the specific demographic category identified here.

Education This is based on profile education details such as school, degree, or field of study.

Job Experience This is based on professional profile attributes such as job function, seniority, title, skills, or experience.

Language This is based on profile language.

Company This is based on company-related profile and organization attributes.

Location This is based on permanent or recent location, not the demographic age or gender category.

Source for verification

https://www.linkedin.com/help/lms/answer/a424655

https://www.linkedin.com/help/lms/answer/a1620070

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.

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