What is the difference between using AND or OR targeting?


Here is the answer of the question: Is your bid price always the price that you pay?

  • Targeting using OR is not recommended when Audience Expansion is enabled
  • Targeting using AND widens your results, while targeting using OR narrows them
  • Targeting using AND narrows your results, while targeting using OR widens them
  • Targeting using AND works with any attribute, while targeting using OR doesn’t work with interests

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