Question: In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
- Lead generation forms
- Website conversions
- Engagement with posts
- Website visits
- Impressions
- Reach
- Video views
Explanation
In Campaign Manager, the Brand awareness objective is used for upper-funnel visibility. Its measurement focuses on exposure across the selected target audience. This objective is not centered on member actions after seeing the ad. Conversion, traffic, and engagement signals belong to different campaign goals.
Why the other options are incorrect
Lead generation forms This is incorrect because form submissions align with lead-focused conversion activity.
Website conversions This is incorrect because completed website actions belong to conversion measurement.
Engagement with posts This is incorrect because social interactions align with the Engagement objective.
Website visits This is incorrect because traffic to a destination aligns with the Website visits objective.
Video views This is incorrect because video consumption aligns with the Video views objective.
Source for verification
https://www.linkedin.com/help/lms/answer/a423051
https://www.linkedin.com/help/lms/answer/a424319
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