Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?

Here is the answer of the question: Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?

• Increase the bid for underperforming creatives
• Pause underperforming creatives
• Adjust targeting
• Pause the campaign

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