Question: Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
- Choose the job function for decision makers
- Pick specific relevant skills
- Exclude certain job seniorities who are not decision makers
- Select US as the location
Explanation
LinkedIn targeting starts with Location, which is required for every campaign. Job Function helps reach members grouped by their area of work, such as information technology. Member Skills can refine the audience toward professionals with relevant software or security expertise. Exclusions using Job Seniorities help remove members unlikely to have buying authority.
Why the other options are incorrect
No incorrect options; every listed step supports precise targeting for this audience.
Source for verification
https://www.linkedin.com/help/lms/answer/a424655
https://www.linkedin.com/help/lms/answer/a417950
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.