Question: Dynamic ad formats are broadly divided into which categories? Select three.
- Job Ads
- Spotlight Ads
- Follower Ads
- Lead Gen Ads
- Engagement Ads
Explanation
Dynamic Ads are personalized ads that use LinkedIn profile data to tailor the creative for each member. LinkedIn groups the main Dynamic Ads formats as Follower Ads, Spotlight Ads, and Jobs Ads. Follower Ads promote a LinkedIn Page, Spotlight Ads drive members to a destination, and Jobs Ads promote relevant job opportunities. These formats are distinct from lead generation and engagement-based ad types.
Why the other options are incorrect
Lead Gen Ads This is incorrect because lead capture is handled through Lead Gen Forms, not a core Dynamic Ads format category.
Engagement Ads This is incorrect because engagement is a campaign objective or performance goal, not one of LinkedIn’s main Dynamic Ads format categories.
Source for verification
https://www.linkedin.com/help/lms/answer/a423702
https://www.linkedin.com/help/lms/answer/a420350
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