Question: With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select four.
- Demographics
- Third Party
- Lookalike
- List upload
- Interests and Traits
- Retargeting
Explanation
Matched Audiences lets advertisers build custom audience segments from owned data and connected data sources. It supports uploaded contact or company data, website and engagement-based audience creation, and connected partner data. Lookalike Audiences historically extended reach by finding members similar to an existing source audience. These options fit LinkedIn’s audience tools for reaching known people, accounts, or similar audiences.
Why the other options are incorrect
Demographics This is incorrect because it is a LinkedIn audience attribute category, not a data-based audience source.
Interests and Traits This is incorrect because it is based on member interests, traits, groups, or actions, not owned-data audience matching.
Source for verification
https://www.linkedin.com/help/lms/answer/a420552
https://www.linkedin.com/help/lms/answer/a424655
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.