An advertiser wants to reach audiences on both Amazon properties and premium open internet publishers from a single platform. Which capability supports this?

Question: An advertiser wants to reach audiences on both Amazon properties and premium open internet publishers from a single platform. Which capability supports this?

  • Omnichannel access across Amazon O&O, Amazon Publisher Direct, and exchanges
  • Third-party DSP integrations that broker access to Amazon O&O inventory
  • A dedicated open internet platform paired with a separate Amazon-only console

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.

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