PeakFit's advertiser is approved. They create a campaign with a Consideration goal and DPVR KPI. What should they build next to define targeting and supply?

Question: PeakFit's advertiser is approved. They create a campaign with a Consideration goal and DPVR KPI. What should they build next to define targeting and supply?

  • An ad group (line item) to set media, inventory, targeting, and bidding
  • A frequency group to define audience segments and all supply source settings
  • A creative to upload ad assets and configure audience targeting parameters

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.

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