Question: An advertiser wants to secure exactly 2 million impressions at a fixed CPM over a specific timeframe. Which deal type should they use?
- Programmatic Guaranteed (PG), which reserves fixed volume at a fixed price
- Private Auction (PA), which provides a price floor but uses competitive bidding
- Preferred Deal (PD), which offers a fixed CPM but does not guarantee delivery volume
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.