Question: PeakFit currently uses only Sponsored Products. Why should they invest in programmatic buying with Amazon Ads?
- It restricts ads to Amazon.com product pages but adds richer targeting options than Sponsored Products offers
- It extends reach across the full funnel via streaming TV, audio, display, and open internet beyond search placements
- It replaces Sponsored Products entirely with a single format that guarantees higher conversion rates at lower cost
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.